YouTube Tutorial: How to Become a Professional Makeup Artist

  • Variety— Clients expect you to be well versed in all genders, ages, and ethnicities. This also means practicing on different face shapes, eye colors, and skin types.


  • Natural Beauty—  The hardest look a makeup artist can master is natural beauty. Your portfolio should be diverse and showcase your ability to achieve multiple different looks but also contain perfect examples of natural beauty.


  • Creating a Network— Don’t be afraid to collaborate with other that may be more experienced than you. Reach out to photographers, stylists, and models. Build your book with creative collaboration between you and others in your industry.


  • Free Testing— This is the best and most efficient way to build your book when you are first starting out. A free test is a combination of photographers, models, stylists, and hair and makeup artists coming together to achieve a look for a shoot. The shoot typically is for trade to help build everyone’s portfolios.


  • Drive and Desire— These are not mutually exclusive. You MUST have both in order to succeed in this competitive industry.


Model: Chrissy Powell 

Hair and Make Up: Janice Kinigopolous 

Photographer: Alexa Kinigopolous



Model: Courtney Lee Boyd

Hair and Make Up: Demetress Valentine

Photographer: Luis Guillen



Model: Kyler Garner

Hair and Makeup: Demetress Valentine 

Photographer: Demetress Valentine 



Celebrity: Alexander Ovechkin 

Hair and Makeup: Susan Heydt

Photographer: Martin Schoeller