September 15

Talent Spotlight: Pascale Lemaire


Pascale is a well known wardrobe stylist in the DMV area. Originally from Haiti, she has been with T•H•E for over 29 years.

Photo by Francesca Gaudio

It all started when Pascale Lemaire decided to get a degree in fashion design from the University of Maryland. In her senior year, on the verge of deciding which direction to take next in her career, she attended a guest lecture given by a New York Stylist. She was immediately smitten! Identifying instantly with the world of styling, she knew immediately that her future was in fashion styling rather than design.

“Forget the designing! I’m going to become a stylist! You get to play with the clothes, you give them back, and you don’t have to make them yourself.”

After winning the Betty Ford Scholarship from Fashion Group International, Pascale accepted a fashion internship with The Washington Times newspaper. Pascale worked in Milan, Italy with WWD Italia and Magleria Italiana – a luxury knitwear magazine – before becoming a freelance fashion stylist for The Baltimore Sun newspaper. After years of experience, she became Fashion Editor of Baltimore Magazine.

Washington Bride & Groom Summer/Fall 2014: Double Vision Creative: DESIGN ARMY Photography: Dean Alexander Styling: Pascale Lemaire, T.H.E. Artist Agency Hair & Makeup: Dean Krapf, T.H.E. Artist Agency Design Army LLC

Her vast array of celebrity clients include Sam Donaldson, Sugar Ray Leonard, former Secretary of State Colin Powell, Michael Phelps, Mia Hamm, Chef Carla Hall, and Jill Biden.

Editorial with Capitol File – Wardrobe styling by Pascale Lemaire – Wardrobe assistant Deborah Mdurvwa – Hair/Makeup by Connie Tsang


Her years of expertise have also afforded her the opportunity to style for top-tier publications from, The Washington Post magazine, O Oprah magazine, Washingtonian, The Baltimore Sun newspaper, Vanity Fair magazine, and The New York Times magazine.

Portrait shot in Whitby England | Cade Martin Photography | Hair and Makeup/Dean Krapf/THE |Creative: David Calderly/ Graphic Therapy | Model: Kate Potter

The giant Teddy bear was borrowed from THE Vice President, Elizabeth Centenari. Shot on location at Glen Echo Park. Washingtonian Bride & Groom editorial. Photography: Cade Martin. Hair/Makeup: Dean Krapf/THE. Creative: Design Army.

Her antique 1860’s “Gibson Girl” bodice and waist coat worn for a photo shoot for Fashion Fights Poverty. Photography: Noel Sutherland. Location: Carriage House Farm. Hair/Makeup: Dean Krapf/THE.

So what does it take to be a wardrobe stylist? No one better to tell us than Pascale herself!

“Most people have no idea what a stylist is. A stylist is the glue that holds everything together.”

According to her, it’s similar to the role of the costume in a film. In other words:

” A good stylist is one who understands the art director’s Braille, and knows what will tell the perfect story in a photograph.”

Usually, the stylists are the first to be approached by the art director when organizing a photo shoot. They are responsible for understanding the vision expressed on the mood board and bringing it to life.

“The best compliment is if the art director shows you a mood board of what they’re trying to achieve and when you look at the finished image, the two are exactly the same.”

A piece of advice:

“You need to have to have a keen sense of style to be a stylist. Anyone can call a showroom and get an outfit with all the components and dress someone head- to-toe per the designer’s instructions. You’re a dresser, not a stylist. If you can take vintage and other lower end items that aren’t expensive because your client is on a budget, and make that look like a million bucks, then you’ve earned your keep!”

Styling is truly an ephemeral gift. You have to possess the uncanny ability to see things in a very abstract way, keep them compartmentalized, while seeing the final results in your head, gathering items from 70 different places. Most people think stylists get to dress people in their favorite clothes. WRONG!

“Just because I love bright colors, doesn’t mean I will dress my clients that way.”

Being a good stylist is a tumultuous tightrope walk between perfection and chaos.

“We are magicians, master multi-taskers, mind readers, and trapeze artists all rolled into one. We turn water into wine.”

To conclude, it’s important to be organized and to know how to improvise.

Pascale told us exclusively about some of her best stories styling on location. Watch the video above!

Talent Spotlight